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According to Mary Meeker’s report of Internet Trends in 2018, over half of those who discovered a product on social media proceeded to purchase it. Small businesses can utilise social media paid advertising to connect with potential customers and increase brand awareness.

Boost Reach and Growth

Getting your brand noticed organically requires a huge investment of time (and prayers that the latest algorithm works in your favour). Paid adverts give your business access to a wide audience instantly, meaning that you can boost growth and get real-time, quantifiable feedback on campaigns. There are a variety of options for presenting adverts, such as single image, carousel units and screen takeovers, so you can pick what works best for your business.

Highly Targeted Audiences

Paid advertising allows you to have control over who sees your post. You can target specific demographics who may be more interested in your product or service. Platforms such as Facebook also allow you to refine your efforts by factors such as hobbies, interests and even job roles. Paid adverts are guaranteed to appear in your target audience’s feed, which leads to more traffic and higher conversion rates.

Tip: Do you know which social media platforms your target audience use the most? This will help you to focus your campaign and maximize your budget.

Tailor Campaigns to Objectives

As well as conversions, paid advertising can help you focus on the objectives and goals that matter most to your business. Whether you want to build brand awareness, increase engagement or expand reach, paid adverts provide analytics that show exactly how potential customers are interacting with your advert and website. Facebook allows you to retarget prospective customers who have already viewed your website.

Suitable for all Budgets

Paid campaigns allow you to set a budget that works for your business, meaning that it is an accessible method of marketing. Due to the nature of social media, an effective advert can also gain more engagement through social sharing, helping to expand your budget further.

By Megan McCaskill at 7 Feb 2019, 14:22 PM

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