As a primarily visual platform, your images and stories should be cohesive and work towards creating an overall brand story.
Instagram reports that 80% of its users follow brands on the app, giving businesses an unmissable opportunity to market themselves to their target audience. However, our Instagram feeds are typically full of friend’s holiday snaps and pictures of cute dogs – so why would someone want to follow a business?
Spoiler: the brand generates consistent and relevant content for their target audience that matches their brand identity. A well-planned Instagram content strategy will help to convert followers and likes into customers and sales. Be clear in your intentions by defining content pillars and narrowing down themes and topics to post about.
Benefits of Great Instagram Content
As a primarily visual platform, your images and stories should be cohesive and work towards creating an overall brand story. Think of your Instagram as visual representation of your business. It may be helpful to create a mini style guide based on your existing branding, such as colours, fonts, caption mood and hashtags.
Educational, valuable and engaging content such as infographics helps to build trust with potential customers and establishes you as an industry leader. These posts and stories can be easily shared by users, exposing your brand to a wider audience.
Authenticity and Building Relationships
Visual content is great way of sharing with your audience who you are and what you stand for, allowing potential customers to be part of your story. Sharing user generated content of your products allows you to involve your audience and market your products.