Elite Competitions - Case Study

Client

Elite Competitions

Elite Competitions is an interactive prize competitions company. The company, which started from organic roots in May 2015 has given away over £3 Million in prizes to over 600 people throughout the UK.

Yellowphin’s Challenge

Elite Competitions approach Yellowphin to require a social media marketing strategy to increase sales via Facebook advertising. This was to promote both their website and app and grow their online presence.

Our approach

We carried out a detailed social media audit to identify areas of improvement, as well as implementing and installing the Facebook pixel onto the Elite website.

This is so we were able to track purchases and customer behaviour and create custom audiences to then target our Facebook ads.

We carried out A/B testing on adverts to see what type of content, audience and text generated the most purchases for the lowest cost.

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