Party Swan Case Study - Blackpool, Lancashire

Party Swan - Case Study

Client

Party Swan

Party Swan, an e-commerce website launched in 2018 with the mission to change the way you share your memories with the ones you love. Their products allow you to make memories more fun whether you are celebrating a wedding, birthday or any other special occasion. Party Swan has a vast choice of templates to choose from including photo boards, selfie frames, event boards, wedding stationery, funeral boards and more. Each product can be personalised, giving you that personal touch.

Yellowphin’s Challenge

Party Swan approached Yellowphin to update their existing website. There current branding was outdated, and the website had indexing issues.This effected SEO which was due to being built with JavaScript. The site had no back office so that the staff couldn't upload new product templates or designs, and the editor tool needed to be simplified.

Our approach

Working closely with the client, our team designed and built a new website that was in line with the brief. Yellowphin created new branding and redesigned the site with new modern design and layout. We used a Umbraco CMS system which allowed Party Swan to make changes to the site and maintain it.

The new website was also built with SEO in mind which allowed search engines to index the website thoroughly and let the client make changes to optimise SEO. More so, a strong focus was improving the online editor that allowed users to personalise their products.

View Site

Results

Bespoke Web Design & DEVELOPMENT

The client was pleased with the final website, which is responsive, modern and easy to manage.

Create and Manage Digital Content

Staff are now able to quickly add new content to PartySwan through the Umbraco Content Management System.

Rise in Organic Traffic & Keyword Rankings

The SEO has improved significantly with organic traffic and keywords rising:

50% Rise in Organic Traffic
Increase in 200 keywords

Customisable E-commerce Products

The new online editor works seamlessly for customers to personalise products. This allows the customer you to change the font style, size and colour.

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Testimonial

MANAGING DIRECTOR - Changing the way you share your memories with the ones you love

“Neil quickly understood the brief and delivered what we needed. The website looks great, its easier to use and now the staff can finally manage the site ”