Social Media Services

Social Media Management

Tell your brand story, build relationships with your audience and find new customers with an active social media marketing strategy. Yellowphin in Blackpool, Lancashire, can help your brand join the conversation, take advantage of the scale of social and reach its full potential with our social media services. Drive engagement and grow your business with amazing campaigns across platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest. Our social media services give you peace of mind, meaning you can get back to doing what you do best - running your business!

Here at Yellowphin in Blackpool, we offer a range of social media services including management, consultancy and training courses. So, whether you’re looking to outsource to the experts, or you’d just like a helping hand, we can help. With a dedicated social media team in Blackpool, Lancashire, we work with you to achieve your business goals. From initial set up to scheduling posts, we create tailored content plans to drive your business to success.

Our Approach to Social Media Management

Initial Audit

A social media audit evaluates your current social media presence. It lets us understand where you’re at, and how you fare against the competition, so we can develop a successful strategy in line with your business goals.

Using a data-driven approach, we analyse your current activity, results and target audience to identify goals and objectives for your social media marketing. During onboarding, we’ll carry out a detailed audit, from measuring your current results to conducting a competitor analysis.

Building Your Social Media Strategy

A carefully planned strategy is the foundation for any successful social media marketing! We’ll create a social media marketing plan, with your business goals in mind, and set key performance indicators to track progress. From market research to generating ideas, we’ll build an amazing digital experience across your accounts that ties in with your wider marketing efforts, like SEO and PPC. As a full-service digital agency in Blackpool, Lancashire, we make sure our clients are maximising their business potential.

Dedicated Account Manager

You’ll have a dedicated account manager who will establish your brand’s presence and look after your social media. From content creation to community management, we’ll work to optimise your profiles and provide you with the best possible return on investment. Our social media services in Blackpool, Lancashire, can take your business to the next level.

Social Media Training

Ready to get social savvy?

Running your own business has enough challenges without the stress of social media! Starting out can seem daunting, but with more people than ever using it for business, it’s an opportunity not to be missed.

With our extensive social media training, you’ll receive expert advice and guidance on growing your business online, so that you can become your own social media expert! Our social media training takes place in Blackpool at the Yellowphin offices.

What you’ll learn:

Social Media Best Practices
How to get the most from social media platforms
Creating social media content
How to use Facebook Business Manager
How to drive sales with social
Advertising policies
Analytics and reporting
How to grow your followers organically
Best social media tools

What we can do...

Content Creation

From compelling copy to eye-catching images and videos, we create original content tailored to your audience and your brand. For example, if you have an exciting event coming up in Lancashire, we can help you build awareness and drive ticket sales!

Market Research

We know each industry is different, and every business is unique, which is why carry out in-depth research into your industry to keep your brand at the forefront of any trends.

Personalised Content Plan

We work with you to create a content plan so you can take advantage of important retail dates, seasonal holidays and industry events.

Content Scheduling

Consistency is key to social media! We schedule your posts to ensure you’re communicating a consistent message at the best time for your audience.

Community Management

Engaging with your audience is one of the most important steps. We can interact with your followers and answer questions to keep your customers happy.

Paid Advertising

Whether you’re looking to boost brand awareness or increase conversions, social media advertising can be used for all stages of the customer journey. As a top digital agency in Blackpool, we can identify audiences for your target market across popular platforms like Facebook and LinkedIn. We work with you to set budgets, reach targets and deliver the best possible results.

Social Media Reporting

Measuring return on investment is vital for any businesses. If you’re looking for results-driven social media management in Blackpool, Lancashire, you’re in the right place!

We keep you up to date every step of the way. By tracking key metrics across organic posts and paid campaigns, we give you detailed monthly reports with a breakdown of how your social media is performing. Regular calls or meetings are scheduled to keep you in the loop.

It doesn’t stop there! We’re constantly optimising and improving your social media strategy based on your reports, in order to deliver on business goals and KPI’s.

Frequently Asked Questions

How can social media help my business?

A carefully planned strategy, combined with the power of paid advertising can help establish your brand, create relationships with your customers and build trust within your industry.

What are the benefits of social media marketing?

Increase your brand awareness and visibility
Connect with your customers
Drive traffic to your website
Take advantage of targeted advertising

Which is the best platform for my business?

This will depend on your business and the audience you want to attract. We work with you to decide the best platforms for your social media strategy.

Should I pay for social media advertising?

Paid campaigns can help to boost your content and get your business in front of potential customers, thanks to targeted advertising features.

“For someone who has built a business through word of mouth for 30 years, had no sales training and very little involvement with websites and social media, I have been especially impressed with their understanding of what we are trying to achieve, understanding our business and delivering everything with very little information from me. This is exactly what I needed as I have very little time to sit and write content. I cannot speak highly enough of the Yellowphin team.” - Heath Ravey, Ark Fleetech

“The impact Yellowphin has had on our business has been next level. We had been looking for a company to oversee and promote all of our social media accounts and to run campaigns that will bring custom to our business; Yellowphin and their staff have gone above and beyond our expectations of what we thought could be achieved. We had been looking for a company to level up our business and Yellowphin have delivered flawlessly.” Tom Parry, Elite Competitions

Ready to turn likes into leads and followers into fans? Let’s get social!