The Yachtsman
Read moreParty Swan, an e-commerce website launched in 2018 with the mission to change the way you share your memories with the ones you love. Their products allow you to make memories more fun whether you are celebrating a wedding, birthday or any other special occasion. Party Swan has a vast choice of templates to choose from including photo boards, selfie frames, event boards, wedding stationery, funeral boards and more. Each product can be personalised, giving you that personal touch.
Party Swan approached Yellowphin to update their existing website. There current branding was outdated, and the website had indexing issues.This effected SEO which was due to being built with JavaScript. The site had no back office so that the staff couldn't upload new product templates or designs, and the editor tool needed to be simplified.
Working closely with the client, our team designed and built a new website that was in line with the brief. Yellowphin created new branding and redesigned the site with new modern design and layout. We used a Umbraco CMS system which allowed Party Swan to make changes to the site and maintain it.
The new website was also built with SEO in mind which allowed search engines to index the website thoroughly and let the client make changes to optimise SEO. More so, a strong focus was improving the online editor that allowed users to personalise their products.
Bespoke Web Design & DEVELOPMENT
The client was pleased with the final website, which is responsive, modern and easy to manage.
Create and Manage Digital Content
Staff are now able to quickly add new content to PartySwan through the Umbraco Content Management System.
Rise in Organic Traffic & Keyword Rankings
The SEO has improved significantly with organic traffic and keywords rising:
Customisable E-commerce Products
The new online editor works seamlessly for customers to personalise products. This allows the customer you to change the font style, size and colour.
“Neil quickly understood the brief and delivered what we needed. The website looks great, its easier to use and now the staff can finally manage the site ”
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Yellowphin Ltd
Unit 6, Blackpool Technology Management Centre
Faraday Way
Blackpool
FY2 0JW
0115 932 5151