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CLIENT

PARTYSWAN.COM

1 Click Log Cabins are an established and professional company who handles the whole manufacturing process, to the journey of your garden building UK Nationwide. They have a large range of Log cabins and Timber buildings for sale with a variety of styles to suit all budgets.

THE BRIEF

YELLOWPHIN’s Challenge

1 Click Log Cabins approached Yellowphin for help with SEO & PPC. The brief was to increase organic rankings by improving specific keywords and improve organic traffic. More so, 1 Click Log Cabins needed an overhaul of the Google Ads account as it was unstructured, wasting money & wasn't optimised.

Our approach

We’ve got this

Yellowphin identified opportunities to improve their search presence by conducting an SEO Audit. There was a considerable amount of errors on the site that was effecting SEO performance such as page speed, unoptimised meta titles, duplicate H1's and more. Keyword research underpinned the on-page SEO changes and this informed meta-data and heading tags. To improve the page speed, Yellowphin used Google Page Speed Insight which identified the cause of slow loading time.

The website was built using WordPress,  therefore we used a plugin which compressed the file size of the images. Moreover, we removed render-blocking JavaScript. As a result, we reduced the load time of pages by enabling compressions to reduce the file size of the images. More so, we removed render-blocking JavaScript and leveraged browser caching.

Results

 SEO

  • 50% increase in organic traffic
  • 70% increase in organic keywords 
  • 20% increase in conversions

PPC 

  • Organised account structure
  • Lower CPC
  • Increase in impressions 
  • Increase in conversions 
  • Introduced Google Shopping

 

Testimonial

Managing Director - UK's No1 Log Cabin Supplier

I was impressed with the results. Yellowphin sent reports every month, which clearly showed the progression of the work and most importantly the positive results

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Contact

Yellowphin Ltd

Unit 6, Blackpool Technology Management Centre

Faraday Way

Blackpool

FY2 0JW

01253 423 900

Accreditations

Yellowphin Umbraco Partner
Yellowphin Umbraco Certified Developers
Yellowphin Tea Commerce Certified Developers
BIBA's Creative Business of the Year 2018 Finalist
Yellowphin RAR Recommended
Ucommerce Certified Developer