1 Click Log Cabins

1 Click Log Cabins - Case Study

Client

1 Click Log Cabins are an established and professional company who handles the whole manufacturing process, to the journey of your garden building UK Nationwide. They have a large range of Log cabins and Timber buildings for sale with a variety of styles to suit all budgets.

Yellowphin’s Challenge

1 Click Log Cabins approached Yellowphin for help with SEO & PPC. The brief was to increase organic rankings by improving specific keywords and improve organic traffic. More so, 1 Click Log Cabins needed an overhaul of the Google Ads account as it was unstructured, wasting money & wasn't optimised.

Our approach

Yellowphin identified opportunities to improve their search presence by conducting an SEO Audit. There was a considerable amount of errors on the site that was effecting SEO performance such as page speed, unoptimised meta titles, duplicate H1's and more. Keyword research underpinned the on-page SEO changes and this informed meta-data and heading tags. To improve the page speed, Yellowphin used Google Page Speed Insight which identified the cause of slow loading time.

The website was built using WordPress, therefore we used a plugin which compressed the file size of the images. Moreover, we removed render-blocking JavaScript. As a result, we reduced the load time of pages by enabling compressions to reduce the file size of the images. More so, we removed render-blocking JavaScript and leveraged browser caching.

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Results

SEO

50% increase in organic traffic
70% increase in organic keywords
20% increase in conversions

PPC

Organised account structure
Lower CPC
Increase in impressions
Increase in conversions
Introduced Google Shopping

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Testimonial

Managing Director - UK's No1 Log Cabin Supplier

I was impressed with the results. Yellowphin sent reports every month, which clearly showed the progression of the work and most importantly the positive results