Beautiful websites can’t rank highly without effective search engine optimisation (SEO). And if you’re not driving quality traffic to your website, then you’re losing out on sales! Give your website the attention it deserves with our range of SEO services and SEO packages. Boost your online presence in Lancashire and beyond with great SEO from Yellowphin, Blackpool, a specialist provider.
Why is SEO good for my business
Why is SEO good for my business?
✓ Gain credibility
✓ Increase brand awareness
✓ Competitive advantage
✓ Valuable traffic
In this busy digital space, SEO is crucial for getting your business discovered online and making sure customers can find you. Target your ideal customers and generate more leads by investing in SEO services.
SEO is so much more than keywords! Our team of SEO experts in Blackpool, Lancashire, specialise in all aspects of Search Engine Optimisation, including authority, content and technical optimisation. Following ethical and recommended white-hat SEO techniques, we use an integrated SEO approach to ensure your site is never penalised. We’re a leading SEO agency in Blackpool, Lancashire that is dedicated to helping our clients reach their business goals.
Did you know?
Google makes approximately 500 changes to its algorithm each year, meaning it’s vital your business stays in the know about SEO. With an integrated SEO service that’s aligned with your business goals, you can make sure you’re not losing out on any potential traffic or conversions. We’re a Blackpool, Lancashire SEO agency that can help your site achieve high rankings for your targeted keywords across search engines like Google, Yahoo and Bing.
Your SEO Journey
By looking at your existing SEO strategy, we can understand your current performance to find areas of improvement. During an audit, we also identify issues like dropped rankings after updates or any penalties that may be affecting your performance.
We carry out a detailed competitor analysis to help your business stay one step ahead. From identifying opportunities to learning what works in your industry, a thorough competitor analysis is vital!
Researching your target audience
With extensive research into your industry and target market, we can build customer personas to maximise the potential of our SEO services.
Using dedicated tools, we analyse and assess which keywords to target based on their likely ROI for your business.
Defining a strategy
With all this research and years of experience under our belts, we can then decide on the best strategy. We set goals and KPI’s to track and measure your performance.
We optimise your site so that it can be crawled and indexed by a search engine. This includes external signals like sitemaps and meta tags. It also involves building relevant, and quality links to your website to increase your online presence.
On-page SEO continues to evolve, so we make sure to stay up to date with the latest guidelines. It’s during this stage that we’ll look at your content and HTML source code
Data is so important when making decisions in SEO! We give you detailed reports about your performance and analyse the data to inform future decisions.
Conversion Rate Optimisation
SEO isn’t a one and done process - it’s a constant cycle of optimisation and identifying areas of improvement. This data-driven approach delivers solid results so you can get the best SEO service in Lancashire.
What do our services include?
- Comprehensive keyword research and analysis.
- White-hat SEO techniques.
- On-page optimisation, to include the optimised placement of keywords, copy and images.
- Off-page SEO, link building & digital PR
- Optimisation of title and meta tags, markup and all other HTML code.
- Submission to all the major search engines via Webmaster Tools: Google, Bing and Yahoo
- Monthly reports on SEO performance and the latest rankings
- Website analytics integration
It’s essential to have the right tools for the job, which is why our SEO team in Blackpool, Lancashire are equipped with cutting edge analytics software. We use the latest SEO software to implement your search engine optimisation strategy and to monitor your keyword performance in the search engines.
Ahrefs analyses your backlinks, allowing you to track your rankings, build links and keep an eye on the competition.
With SEMrush, you get access to marketing analytics for areas such as keyword research, competitor analysis and Google Ad campaign optimisation.
Buzzstream provides link building and digital PR tools, which are vital for increasing your website traffic. It facilitates content promotion with influencer research and outreach.
Keyword research is one of the building blocks of successful SEO. KWfinder lets you research keywords across industries, giving data about difficulty and suggestions for related search terms.
Frequently Asked Questions about SEO
1. What is SEO?
Search Engine Optimisation is a marketing channel that works to organically increase a website’s visibility in search engine results pages. It combines content, authority and technical optimisation to drive traffic to your website and establish your brand online.
2. Why is SEO important for my website?
Search engines use complex algorithms to display the most relevant results for a user, based on a number of factors. If Google doesn’t think your content is relevant, it won’t prioritise it for users in the search results, meaning your business isn’t getting seen by potential customers! By investing in SEO services in Blackpool, Lancashire, you’ll benefit from increased traffic to your website.
3. When should you start SEO?
If you’re launching a new website, there’s a checklist of SEO tasks that should be carried out to optimise your site and give it a head start. Implementing an SEO strategy as soon as possible will make sure your new website is benefitting from increased traffic.
4. When should you stop SEO?
SEO is a long term process, but it’s vital for keeping your website optimised and up to date with fresh content. By researching keywords and staying on top of any major Google algorithm changes, we can help you keep driving traffic to your website. With an ongoing SEO strategy, you can stay one step ahead of the competition.
5. How does SEO affect my business?
When someone is searching for your product or service, appearing in one of the top spots on the results page is crucial! The 1st position gets over 30% of total traffic for the search, dropping to only 16.7% at position 2 and 10% at position 3. If you’re not ranking highly for keywords related to your business, then you’re missing out on traffic...and ultimately sales for your business.
If you’re looking to climb the search rankings and increase your visibility in Google’s search engine, contact Yellowphin today.