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CLIENT

PARTYSWAN.COM

Elite Competitions is an interactive prize competitions company. The company, which started from organic roots in May 2015 has given away over £3 Million in prizes to over 600 people throughout the UK.

THE BRIEF

YELLOWPHIN’s Challenge

Elite Competitions approach Yellowphin to require a social media marketing strategy to increase sales via Facebook advertising. This was to promote both their website and app and grow their online presence.

Our approach

We’ve got this

We carried out a detailed social media audit to identify areas of improvement, as well as implementing and installing the Facebook pixel onto the Elite website.

This is so we were able to track purchases and customer behaviour and create custom audiences to then target our Facebook ads.

We carried out A/B testing on adverts to see what type of content, audience and text generated the most purchases for the lowest cost.

Results

Social Media

  • Over 32,000 Facebook purchases in 6 months
  • Over £1,600,000 revenue in 6 months from Facebook adverts
  • Over 3,000,000 reach in 6 months from Facebook adverts

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Contact

Yellowphin Ltd

Unit 6, Blackpool Technology Management Centre

Faraday Way

Blackpool

FY2 0JW

01253 423 900

Accreditations

Yellowphin Umbraco Partner
Yellowphin Umbraco Certified Developers
Yellowphin Tea Commerce Certified Developers
BIBA's Creative Business of the Year 2018 Finalist
Yellowphin RAR Recommended
Ucommerce Certified Developer