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CLIENT

PARTYSWAN.COM

The Concierge Magazine is a premium lifestyle magazine for the modern traveller. Produced in conjunction with Les Clefs d’Or and their members, each edition is unique to the host hotel and city. It is distributed in print and digitally worldwide.

THE BRIEF

YELLOWPHIN’s Challenge

Yellowphin were tasked to build a new informative website and mobile application for The Concierge Magazine, which complemented their existing branding. It needed to be easy to use and navigate whilst having the feel of a luxury lifestyle magazine. Also, The Concierge Magazine needed a new digital marketing strategy to launch the new website. The tactics used were SEO, PPC and Social Media.

Our approach

We’ve got this

Yellowphin undertook a holistic approach to The Concierge Magazine’s digital strategy by developing a new website and app. The website was built with a CMS to allow the client to manage their website. Being able to read the magazines digitally means the website is an extension of their luxury brand. Secondly we created a Concierge PWA app to work alongside the website. This acts just like a native app by letting customers view information about nearby hotels. 

Finally, we carried out a detailed social media and SEO audit to identify areas of improvement, which informed our content strategy and plan. We introduced new content formats to engage with their target audience, including videos, travel quotes and posts promoting their travel blogs. We also implemented paid social media and Google Ads to help the client reach their target audience.  

Results

Website

  • Built in CMS to allow client to manage website
  • Digitally read magazine online 
  • Digital download magazine
  • Book meeting via online calendar
  • View in-location hotels, events & restaurants 

PWA App

  • Get in touch with the hotel concierge
  • Book reservations
  • Check in hotel
  • Book dinner reservations 
  • Book nearby attractions


Social Media 

  • 94% increase in Instagram engagements
  • 6% increase in Instagram followers
  • 21% increase in Facebook page growth 
  • 70% increase in Facebook engagements
  • 2,200 clicks to the website in 2 months

SEO & PPC

  • 1,700 increase in keywords
  • 50% increase in organic traffic
  • Magazine publications 150,000 clicks in 2-months 
  • Increases in backlinks from high domain sites
  • 22 conversions in 1-month from PPC campaign 
     

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Contact

Yellowphin Ltd

Unit 6, Blackpool Technology Management Centre

Faraday Way

Blackpool

FY2 0JW

01253 423 900

Accreditations

Yellowphin Umbraco Partner
Yellowphin Umbraco Certified Developers
Yellowphin Tea Commerce Certified Developers
BIBA's Creative Business of the Year 2018 Finalist
Yellowphin RAR Recommended
Ucommerce Certified Developer